Expertise profiles
Define credible expertise, spokesperson context, and approved topics before responses are drafted.
Feature
Reactive PR with review guardrails
Match expertise profiles to relevant media queries, review drafted responses, apply publishing guardrails, and report proof from the same operations layer.
Media query matching
Match incoming query opportunities against expertise, relevance, asset support, and response quality.
Draft review
Review AI-assisted drafts before external use and keep final publishing decisions with the account team.
Publishing guardrails and proof
Apply approval rules, avoid unsupported claims, track responses, and report proof when a mention or link is earned.